Legendary Whitetails Achieves Remarkable Overall Revenue Lift of 22%
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Gatineau, QC (PRWEB) April 22, 2008 -- For the past 10 years, Legendary Whitetails has equipped white-tailed deer hunters and their families across the United States and Canada with casual outdoor wear, hunting accessories, and gifts. For millions of passionate white-tailed deer hunters, Legendary Whitetails is the outfitting solution of choice. When Legendary Whitetails required a new website marketing strategy, Sitebrand was its solution of choice.
Sitebrand solved three key challenges faced by Legendary Whitetails: a stagnant web marketing program; slipping email delivery rates with poor conversion; and limited in-house IT and marketing resources.
The Sitebrand Retail Marketing Suite offers dynamic solutions that personalize, persuade and convert online visitors into buyers. The Suite is a tool for online retailers to dynamically change page content in real-time based on user attributes. The Sitebrand Retail Marketing Suite with its powerful Web Personalization capabilities enabled Legendary Whitetails to achieve an overall revenue lift of 22% with new email strategies and dynamic web content.
The Sitebrand implementation has resulted in Legendary Whitetails creating large dynamic content areas on all pages. For example, when a visitor clicks on men's wear, the site will present special offers related to that visitor's relevant interest. Alternatively, if the visitor is a cap buyer, then the site will automatically profile any special hat offers or other products relevant to that category.
Web personalization is key when it comes to conversion. According to an August 2007 study by the Aberdeen Group, "Eighty-eight percent of Best-in-Class companies agree that they will recognize a Return on Investment (ROI) from the personalization technologies they have adopted. Further, 76% agree that the economic gains from personalization technologies will outweigh the costs of implementation."
Mark Kaiser, Marketing Manager for Legendary Whitetails, would agree: "The first-time visitor campaign alone pays for our monthly Sitebrand investment 10-fold."
Phenomenal success followed. "We had a 17% lift when we activated the first-time visitor campaign promoting a 10% discount," said Kaiser. "But our average dollar size sky rocketed up 37% on orders that were triggered by that campaign. That more than paid for the discount."
Sitebrand boosted email delivery rates and increased conversion by introducing an email optimized format. MarketingSherpa, a research firm specializing in tracking what works in all aspects of marketing, profiled the success of Legendary Whitetails' new email marketing strategy in its case study Quick Fix of Red X Email Images Lifts Revenue 379%. With the new email optimized format, e-mail performance sky rocketed. Legendary Whitetails' open rates shot up an estimated 20% to 27.9%--almost a 30% increase.
Conversion rates also sky rocketed: The "before" email brought in 139 purchases at a 0.4% conversion rate; the "after" email brought in 495 purchases at a 1.5% conversion rate. The bottom line: Legendary Whitetails generated an additional $10,000 from a single test campaign.
Legendary Whitetails' limited in-house IT resources were not affected by Sitebrand solutions as technical skills, IT support, or new technology isn't required. Kaiser noted that Sitebrand was fast and did not require much time from his limited IT resources, "I remember it was really painless, which is often not the norm for advanced technology applications like this."
Meanwhile, Legendary Whitetails' marketing resources were enhanced with Sitebrand solutions. The extremely intuitive user interface enables marketers to create, implement, and evaluate a variety of marketing campaigns with point and click ease as well as to quickly generate ROI reports.
To read more about Legendary Whitetails' success story see Sitebrand's recently published case study (http://www.sitebrand.com/pdf/Sitebrand_DeerGear.pdf).
About Sitebrand
Sitebrand is a leader in online customer interaction and conversion solutions allowing e-commerce marketers to automatically and dynamically deliver the most relevant, compelling and persuasive content to every web visitor. Sitebrand's Retail Marketing Suite delivers personalized content based on anonymous web analytics and visitor behavior. As an early advocate of the category since 2000, Sitebrand delivers results in real-time using measurable indicators, such as lift and conversion, relative to control group baselines by better use of key website real estate. Sitebrand's clients include Bell, Roots, Danskin, Kiyonna, CableOrganizer.com, Reeds Jewelers, M&M Meats, Bank of Montreal, and BedBathStore.com.
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